Do things right: make sure you prominently display your unique selling propositions to your website visitors.
Select the colour for the bar and the colour for the text.
Enter the USP
Enter your USP here. Avoid a lengthy USP, keep it short and powerful.
If you want to link the USP to, for example, a service page that provides shipping details, enter the URL here.
The icon preceding the USP. You can choose from an extensive range of icons; simply select the icon that suits you best!
You can view all the examples here: http://fontawesome.io/cheatsheet/